Fund. Of Marketing Management & Human Resource Management _CU_B.Com._Sem 2

📘 Fundamentals of Marketing Management & Human Resource Management

🖊️ By Dr. P.C. Maity

🎓 For C.U. B.Com. Semester 2 | As per CBCS 2022 & NEP 2020 guidelines

Unlock success in your B.Com. journey with the most comprehensive and updated textbook designed exclusively for Calcutta University Semester 2 students. “Fundamentals of Marketing Management & Human Resource Management” by Dr. P.C. Maity, a highly respected academician with 40+ years of experience, bridges conceptual clarity and practical insights with ease.

🔹 Complete Coverage of CU Syllabus (CBCS 2022)

🔹 Based on NEP 2020 Guidelines

🔹 Dual Focus on Marketing and HRM

🔹 Student-Friendly Language & Layout

🔹 Rich Examples and Case Studies

🔹 Prepared by a CU Principal & Curriculum Expert

Whether you’re preparing for your university exams, building a foundation in management, or seeking a trusted academic resource, this book is your go-to companion.

📚 Perfect for:

B.Com. | BBA | Management & Commerce Students of Calcutta University

🌐 Available at all leading bookstores & online platforms.

📞 For Bulk Orders / Distributors:

Success Mantra Publications

Contact: 7044025171 / 9830074126 / 9123183744

📩 Email: [successmantrapublications.01@gmail.com](mailto:successmantrapublications.01@gmail.com)

🔗 Website: [www.successmantrapublications.com](http://www.successmantrapublications.com)